I'm Marcelo, an e-commerce marketing consultant integrating with existing teams in growing small-and-medium size businesses.
You can think of me as a "technical marketer" -- basically a tech nerd that brings you more business.
Scroll down to learn more about how I can bring value to your organization or handle overflow work for your agency.
I work primarily through referrals. Torrance, CA.
Available for new engagements Q3 2022.
Professional marketing and e-commerce services.
Magento, Shopify, WooCommerce services. From replatforming to ongoing maintenance and optimizations.
Google Ads (AdWords)
Over 10 years experience and $3.5M in ad spend managed. Speciality: Google Shopping ads, and search ads (including local).
Microsoft Advertising (Bing)
Over 9 years experience. $300k in ad spend managed.
Amazon Seller Central
Consulting services for selling on Amazon as a marketplace seller, including Amazon Advertising management.
Proven site-wide and checkout experience adjustments with analytics and A/B testing to back it up.
Web Performance Optimization
Additional ways I can bring value to your organization.
Google Analytics / Tag Manager
Analytics reporting and implementation with a focus on maximizing conversions and finding revenue opportunities.
E-Mail Marketing / Retargeting
Project setup and ongoing optimizations for e-mail marketing. Retargeting campaigns, implementations, and automation.
Website & Server Updates
Platform and plugin updates, maintenance updates, software backups, and other miscellaneous website tasks.
IT & Networking Support
Windows / PC environments only. SMB network setups, WiFi installation, VOIP phones, QuickBooks, and basic networking.
360° Camera & Streaming Services
Google My Business 360 photography for physical retail locations. Streaming video services for remote or on-site events.
What I don't work on
Some types of work aren’t really in my lane, so I’m putting them front and center for transparency.
- Social media postings and campaigns, influencer marketing, viral marketing.
- Video ads, media buying, display ads.
- Enterprise-level work that requires more time doing pretty reports than knocking out action-items.
- Revenue-sharing with brand new projects.
- Advanced off-page SEO, content creation, article writing, or press releases.
- Graphics and fully custom web designs. I can connect you with the professionals and communicate with them on your behalf to get it done.
- Any services for competitors of existing clients.
recommended software & Services
Magento 1 & 2
Unmatched for medium and large businesses with existing business processes, large catalogs, IT resources, and unique business needs.
WordPress with WooCommerce
Solid option for businesses that require more flexibility than Shopify but not as much as Magento.
Fast-growing, easy to use e-commerce platform. Recommended for smaller operations that are finding their niche.
PPC Advertising & Marketing Service Providers
Google Ads (formerly AdWords)
The unrivaled leader in driving pay-per-click traffic to e-commerce stores and physical retail locations. Extremely expensive and high maintenance, but will perform if setup properly.
Microsoft Advertising (Bing)
Much less expensive than the market leader, and may perform for certain niches. Generally recommended after all options are exhausted within Google Ads.
Facebook / Instagram Ads
I have experience with remarketing only. Target your store’s visitors and customers on these platforms to remind them of your products and services.
Current Clients & projects
Send me a message if it seems like we’ll be a good fit!